Web-Based ERP/SCM/POS Software- BizzTrax shines at Mehran Enterprises
Mehran Enterprises, popularly known for their "Just for Men" brand of hair colors, Kryolan make-ups and the Femina institute, besides others, came into existence in 1989 with its Head Office in Karachi, and has its regional office in Lahore and Zonal offices in all the major cities of Pakistan. p>
The company is lead by its Director, with high entrepreneurial skills, combined with expertise of professionals in the field of Marketing, Sales, SC, Technical, HR & Finance. Mehran Enterprises is one of the leading importer, marketer & distributor of European and American brands in Cosmetic and Personal Care category. The company realized the growth potential in the segment and hence over the years expanded its portfolio. p>
Mehran Enterprises has a robust distribution network comprising of around 118 distributors in more than 87 cities. The company also has coverage of the major segment of Beauty Salons & Men’s Salons all over Pakistan, through a separate sales team. p>
A training institute for the beauty segment professionals was established in the year 2003; a platform for providing training to professionals about conducting product trials, executing product launches, and also demonstration for new products to the masses. Mehran Enterprises has its own skincare & color cosmetic brands - ME - that cater to the needs of the middle income segment (the largest income segment in the country). The company has its retail chain stores, a new concept in the category launched by Mehran Enterprises. Now these retail chain stores are present in all the major cities of Pakistan. p>
Mehran Enterprises lacked a comprehensive, integrated ERP system, operating a small number of disparate applications. The existing IT architecture comprised a number of decentralized software systems that were not tightly integrated and required significant manual intervention for reconciliation of data.
Without integrated workflows and with no automated exchange of data between applications and processes, the company suffered from poor visibility into operations. Business processes could not be monitored efficiently, leading to delays and slow cycle times in all departments and business areas. The lack of information integration made it increasingly difficult for Mehran Enterprises to get the right information to decision-makers on time, so that they could plan activities accordingly.
As business transaction volumes increased and data volumes grew, the company wanted to gain faster, more reliable insight into all areas of the business. With better integration of processes, Mehran Enterprises would be able to speed up workflows and improve productivity.
The objective was to determine the weak and good areas of business, manage processes more efficiently, and identify areas where overheads could be reduced. Their goals are to increase revenue and market share of each of the eight (8) brand portfolios that they carry; Framesi, Sothys, Just for Men, Janssen, Femina, Kryolan, Bioline and Sweet Touch. Achieving these goals required a level of agility that they simply could not reach with their existing systems. They needed to respond very quickly to changes in market trends and consumer behavior, which places very strong demands for performance and availability on their business applications. If they could not extract, analyze and understand current situation rapidly, they risked missing out on valuable opportunities for growth.
Mehran Enterprises recognized that a large-scale transformation effort was required. The company sought to sharpen insight into its operations and improve functional efficiency. With timely access to key performance indicators and operational data, the company would be able to improve decision-making and provide executive management with all information needed to lead the organization efficiently and reach its strategic growth targets.
They evaluated different solutions available in the market by local vendors and also those being provided by international software companies. After thorough deliberations they realized that the best fit for them was a BizzTrax, an integrated suite of BizzTrax ERP, including Financials, Inventory, Procurement, Sales Management and an Intelligent Business Dashboard. To optimize complex business processes, the company deployed the BizzTrax, featuring .Net technology to accelerate application response times and enable the company to react quickly to changes in supply and demand.
This high class ERP Software offers great reliability and high data security with on-premise and on-cloud options. Mehran Enterprises selected BizzTrax because its unique, integrated system architecture allows the company to manage its operations very efficiently. BizzTrax is an easy-to-use ERP Software that provides simple scalability without compromising performance. The unique combination of cost-efficient and high support service levels made it first choice ERP software for mid-sized enterprises..
GM Finance & Supply Chain of Mehran Enterprises, Khalid Zaki states:
“We looked at several ERP softwares before making a decision on various aspects of Company operations and to find a solution of a software house which can accommodate our needs, but none provided the integrated functionalities that we were looking for. When we came across Web-based ERP/SCM/POS Software BizzTrax - it immediately sounded like the solution to our problem. Even better — it provided much more than our initial requirements. This is even user friendly and easy to grasp by our employees”.
What is BizzTrax?
BizzTrax (Web-based Enterprise Resource Planning / Supply Chain Management / Point of Sale) Software was declared a WINNER at the P@SHA ICT Awards 2013 in the "eLogistics & Supply Chain Applications" category in September 2013 and was a Nominee at the APICTA 2013 at Hong Kong in November 2013.
BizzTrax is a Web-Based ERP/SCM/POS Solution for Service, Distribution, Manufacturing & Retail Industries and is available as “on-Premise” and “on-Cloud (SAAS)” versions. A single, end-to-end solution that incorporates a number of business critical functions including Finance, Sales & Distribution, Inventory, Manufacturing, Procurement, Quality Control and Cost-management capabilities. Multi-Language Support is built into the system's architecture and Integrated Business Intelligence capabilities have also been coupled with the system through a generic and proprietary dashboard application - orBItrax, which provides the information that matters the most, at the tap of a finger.
Modules Implemented at Mehran Enterprises in the first phase:
? eInventory:A powerful Inventory Management System that builds visibility and control overinventory costs, ensuring that there is always enough stock on-hand to meetcustomer/company demands. The module monitors the stock levels, processesinventory receipts, returns, transfers and adjustments.
? eSales:A comprehensive module that controls overall sales activities including salesterritory management, customer/distributor management, discount and free goodspolicies, creation of sales orders, dispatches, invoice processing, recovery,advances, sales returns, debit/credit notes issuance and approvals, coupledwith detailed reports.
? eBuyeris a complete Procurement module that generates and tracks the purchase ordersawarded to suppliers & generates their billing, along with payments andadjustments. It reduces data redundancies and ensures real-time reporting.
? eFinancials Acomprehensive module that provides the complete integration between differentareas of Finance in one place. Revolving around the General Ledger, AccountsReceivables and Accounts Payables, this powerful module combines recurring& adjustment entries and generates accurate financial reporting.
? orBItrax A powerful and easy to use Online Reporting &Business Intelligence Tool that facilitates users in creating, customizing,scheduling and publishing dynamic reports through a browser-based interface.Administrators and even ‘non-techie’ users can setup and format reports onrun-time with the help of robust reporting wizard.
? On-Premise & On-Cloud options
? Several industries' experience &expertise
- Proven track record of over 15 years of delivering ERP systems by EfroTech
- Strong customer references across Pakistan
? Business Analytics capability through graphicaldashboard
? Reduced total IT Cost
? Best Support Services among ERP vendors
? Flexible Pricing options
? End-to-end business management solution
? Most recent P@SHA ICT award winner
Since BizzTrax implementation, Mehran Enterprises has optimized and automated awide range of their processes along with workflows, helping reduce humanefforts and error rates while improved overall output. In the past, errors werenot spotted early or at all in some cases. With BizzTrax ERP information isimmediately available online, making even the smallest mistakes obvious andhelping to drive continuous improvement.
Moving to anintegrated solution with real-time information updates has improved dataavailability and accelerated tasks across the entire organization. For example,in the past it took two or three days to update product-wise sales figures. Nowthe company is able to access updated sales figures in real time, enablingmore-accurate sales and inventory planning. With correct, timely information atdecision-makers’ fingertips, the company can better align demand & supply,sales & finance, boosting efficiency and minimizing expenses.
Implementing BizzTraxERP has transformed the way they work at Mehran Enterprises and provides themwith a solid platform for driving better business performance. The combinationof deep insight, strong performance and high availability means that they canoptimize productivity, efficiency and get products out to customers on time.
MehranEnterprises has gained the ability to generate a complete overview of itsoperations, with comprehensive reports produced by orBItrax - Online Reporting & Business Intelligence Tool fordecision makers, helping to drive new insights across the business. BizzTraxprovided them with a tightly-integrated stream of information and workflows,everything is now linked, from procurement to inventory and from sales toaccounting.
Mr. Khalid Zaki adds “…BizzTrax has provided us the end-to-endsolution of business management and we have been using the same for the last 4years. This software is immensely helping us to take care of our entirebusiness functions, since its incorporation managing inventory, procurement,sales and finance has never been problematic while real time reporting providesvisibility into all operations and enabling faster decision making. This is atool which we were lacking previously, now real time information/MIS makes ourbusiness decisions rather timely and assist us in solutions near to reality…”
? Streamlined a widevariety of business processes, including inventory, purchase, sales andfinancial management.
? Improved inventorycontrol by completely automated inventory management.
? Slashed inventorycosts by tightening control of stock levels while increasing operationalefficiencies.
? Complete follow-upand control of sales orders, deliveries and invoicing.
? Improved margincontrol and maximize revenue generation.
? Simplified complexfinancial and procurement processes, and enables compliance with statutoryregulations and business best practices in Pakistan.
? Accurate managementof vendor records.
? Streamlinedfinancial processes.
? Firm control ofbusiness by giving quick access to mission-critical financial data.
WithBizzTrax-P@SHA ICT Awards 2013 Winner, Mehran Enterprises is well-placed tomaintain its edge in a highly-competitive market, maximizing efficiency andoutput while minimizing manual and laborious work. Pakistan's best Enterprise ResourcePlanning software, BizzTrax ERP provides a robust basis for a high-availabilityenterprise environment that is simple to manage and does not require extensivesystem administration resources.
BizzTraxprovides high performance with minimum administration workload. The reducedadministration workload increases employee productivity and frees up staff towork on more productive tasks. BizzTrax has reduced human resources and effort neededfor system administration by up to 50 percent at Mehran Enterprises.
Improved information availability enablesthe company to better align all the operations minimizing efforts and boostingproductivity, they can now access information on all aspects oftheir operations in real-time, improving process visibility and businessagility. This helps them react much faster to changing conditions and gain abetter understanding of how the business is performing, so they can plan nowtheir operations more effectively and grow the business in a more controlledway.
BizzTraxaccelerated Mehran Enterprises business processes by up to 70 percent againsttheir past performance, helping the company to get vital information to thebusiness much faster and ensures that departmental targets are kept under due focus till they are met. WithBizzTrax ERP they are able to keep pace with the strong strategic vision fortheir company and have improved service delivery, increasing customersatisfaction levels manifold.
Mr. KhalidZaki states further “…Post implementation support has also been superb and team is alwaysaccessible through email, phone or in person when necessary. We have nohesitation in recommending this P@SHA ICT Awards 2013 WINNER ERP softwareespecially for the small and medium scale sectors”.
Find Out More
To find out how BizzTraxcan help your company streamlining business processes, visit our website at http://www.BizzTrax.com/